The success of any multi-media project or marketing campaign depends on how well it connects with the intended audience. In order to create effective stories, it is crucial to understand the target audience (their struggles, hopes, dreams and aspirations) and then construct the design elements (visual style, copywriting, multimedia content) in a way that conveys how your brand is the solution to the audience’s problems.

 

Doing this process of preparatory work is not only to ensure a clear and effective strategy for content, but also serves to align product development and internal team building with the needs of your audience. A quality product built by a stellar team means nothing if it’s not connecting with the audience you are trying to serve.